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Our Team

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Sam’s passion for helping small businesses access the loan funding and support needed to thrive was ignited whilst she was an adviser to Archbishop of Canterbury's Task Group for Responsible Credit and Savings. She is responsible for setting the strategic direction of AskIf and for ensuring it creates value for borrowers, responsible finance providers, investors and shareholders. Sam believes passionately in entrepreneurship and the opportunities that it creates and wants to give businesses the greatest chance of success by ensuring that they and the entrepreneurs standing behind them have the support and access to financial services that will help them make success a reality.

Prior to starting AskIf Sam worked for 20+ years in the financial services industry, largely at Barclays Investment Bank and then leading the lending business of Barclays Wealth and Investment Management. She has a proven record of leading business and change management programmes across a variety of departments within the bank.

Sam graduated from Oxford University with an MA (hons) in Mathematics

Pedram has a passion for entrepreneurship and the role that small business plays in creating economic & social value. Prior to AskIf he interned in Corporate Banking at the Royal Bank of Scotland and Bank Hekmat Iranian. In his leisure time, he is an advocate of children’s right to education and is an active member of the Cass entrepreneurs Network.

Pedram recently graduated with a First Class Honours in BSc Banking and International Finance from Cass Business School with the Lord Mayor of London’s scholarship for Academic Excellence.

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Pedram Tamkinfard
Business Analyst

Sam Bamert
CEO and Founder

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Simon  is an entrepreneur with deep and varied finance industry experience acquired over a 30+ year career in the city.  For much of his career he’s leveraged market leading technology solutions to drive operational efficiency.  He currently serves in several senior management and/or board positions and is actively involved in mentoring and financing a number of startups as believes the new ideas and solutions they bring are key to the health of the community & economy.

Simon retired from Man Group PLC in 2014 where he had been the Chief Operating Officer and a member of the executive Committee. Prior to GLG’s acquisition by Man in 2010, he was the COO and CFO of GLG Partners and has also worked at Lehman Brothers, Credit Suisse and PaineWebber in various senior roles in London, Paris and New York.

Simon White
Co-Founder

Jo is a firm believer in the power of small businesses to fuel the economy and create a positive impact on communities and individuals.

Jo is an exceptional commercial leader with extensive experience in business & organizational strategy development and execution. Her previous career spanned 18+ years in consumer goods (the majority at Procter & Gamble and most recently as Commercial Director at Kraft Heinz).  

Her management philosophy is rooted in her belief in the power of people, and putting the customer at the heart of all decisions.Jo graduated from Cambridge University with a degree in Languages (French & Italian)

Joanna Campbell
Co-Founder and Chief Operating Officer

Our Advisory board

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Contact us
E: info@askif.co.uk

T: 020 3176 7633

©2016-2017 Ask Inclusive Finance Limited

Registered Address: Fryern House, 125 Winchester Road, Chandlers Ford, Hampshire SO53 2DR | Registered in England and Wales No. 10020883

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Our story
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We are delighted that the leadership from our founding partners, also sit on our Advisory board, helping steer the direction of AskIf and ensure that we are meeting the needs of the sector.

Graeme Oram - Chief Executive - Five Lamps

Graeme Oram has been Chief Executive of Five Lamps since 2002, having previously worked in the public sector and as a consultant in community regeneration. He has led Five Lamps from a very localised community organisation into a multi award-winning social enterprise with a substantial geographic footprint. Five Lamps is perhaps unique in the Responsible Finance arena as it has a diverse service portfolio beyond its community lending activities. The company has been lending to new and early-life businesses in the North East since 2004, delivering across a variety of funding initiatives. Graeme is a nationally recognised social entrepreneur and business leader, a finalist in the 2013 EY Entrepreneur of the Year.

Katy Ford - CEO - Foundation East


Katy joined foundation East in 2004. Prior to that Katy lived and worked on the Island of Guernsey, initially in the hospitality industry running a small hotel and then in the finance industry as Treasury Manager for a large captive insurance company. Running the hotel taught her about all aspects of leading a small business: customer care, staff management, stock control, accounting and catering. Her role as Treasury Manager for Marsh required her to develop and maintain relationships with banks and investment houses on behalf of corporate clients, in addition to running a treasury team. At Foundation East, she leads the strong staff team to deliver the vision and mission of the organisation, to provide financial products and services to support job creation, job sustainability and to strengthen communities in the East of England.

John Peters - MD - Swig Finance


John Peters has been Managing Director of SWIG Finance since 2013, having “worked through the ranks” from the position of loan officer in 1998, when he was supporting the fishing communities of the south west… quite a contrast to his previous role as a community enterprise manager for Birmingham City Council. John has extensive knowledge of the SME business community in the far south west and the challenges it faces in accessing appropriate finance and support, which SWIG seeks to address. Since he joined the company, SWIG has established itself as the south west’s leading Responsible Finance Provider, providing business loans from offices in Cornwall and Bristol. To date, SWIG has supported in excess of 3,000 businesses with over £36 million in funding since 1996.

Arthur Foreman - Managing Director - Finance For Enterprise


Arthur helped relaunch Finance For Enterprise in 2009, in the role of Operations Director.He took over as Managing Director in 2012.He previously worked in the banking sector enjoying 23 years at RBS in various roles (and is ACIB qualified). He subsequently worked for 12 years in Business Links (Sheffield & South Yorkshire), initially in an advisory role and latterly in programme development.Arthur holds several external positions including Board representation at Sheffield Business Club and Sheffield Young Enterprise, Marketing Officer at Yorkshire & Humber Institute of Business Advisers and Secretary of Lincolnshire Chartered Institute of Bankers. Arthur has served on the Responsible Finance Board for the last 3 years, is a strong advocate for the sector and keen to support the ongoing infrastructure development to help enhance the sector’s service delivery.

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Andrew loves businesses and believes the best ones improve people's lives. He mentors and has invested in numerous entrepreneurs. He is also passionate about education, is a governor at School 21 in East London and sits on the board it's multi-academy trust.

Andrew co-founded Funding Circle with two friends and helped grow it from an idea into the largest and fastest growing small business direct lending platform in the world. Andrew built out and led the company’s operations before focusing on risk management. During his time he worked out of and led teams in the London, San Francisco and Berlin offices. At the end of 2015 he hired and handed over the reins to his successor.  

Before founding Funding Circle, Andrew worked at financial services firms specialising in regulatory and risk management.

Andrew has a degree in Mathematics

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Andrew Mullinger
Board Advisor

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