Two women in a handshake agreement

We make it our mission to say yes, while other lenders look for reasons to say no

There are no robots here. We use the latest technology to sort out the complicated stuff, but we make a cast-iron guarantee to our borrowers that they are dealing with real people

Our story

Too many lenders unfairly rely on historical data and algorithms before breaking the inevitable news that ‘computer says no’. That’s not us.

Helping small businesses to succeed

We take the time to talk to you so we can understand the specific needs of your business. And we’ll always challenge your assumptions and business plans, giving you the very best shot at securing the loan that best suits you.

We only ask that your trading activity must be predominantly in the UK, and that the business has a sterling bank account in the UK. 

Our achievements

From Green Shoots, Grow Big Trees

2020
CBILS contract in place with Fiduciam — As Asklf' s book of micro CBILS loans grew, the firm won a tactical opportunity to work with Fiduciam to both secure their CBILS accreditation and support delivery Of larger loans to under-served SMEs. A valuable revenue-generating partnership.
2020
Innovate UK Grant award — Asklf was awarded funding by Innovate UK, the UK's Government' s innovation agency to design, build an innovative and ground- breaking new type Of SME cash flow forecasting tool, to help Asklf borrowers better understand their financial position and increase the efficiency Of the affordability analysis within Asklf' s lending decisions.
2019
GRANT for SME Energy Efficiency - Asklf ioins a consortia as the SME finance lead that successfully bid for funding from the UK Government' s Department for Business, Energy, Industry and Stragegy to design, build and pilot a series Of tools and a delivery model to accelerate the uptake Of energy efficiency investment measures into SMEs. This will help address some of the key market failures and barriers faced by SMEs surrounding Energy and Decarbonisation.
2018
Start-up Accelerator - Asklf was invited to attend and participated in the Greenlight Programme
2018
AWARD for our CEO - 04 2018, Sam recognised on the WISEIOO list, one of 100 inspiring women blazing a trail in social finance

Why Do We Care

As a startup, we have had the unique opportunity to create an organizational culture which reflects our guiding mission of helping small businesses grow from the ground up. We have proved it is possible to build a fintech startup, help people who need it most, and enjoy our work – all at the same time.

We’re dynamic, fast-paced, and always evolving but we keep our kindness, integrity, and a human touch at the core of everything we do. It’s not just about the work itself, at AskIf we know the way we treat our people, our customers and each other will shape us as we grow – and we’re certainly growing!

We’re not a corporate machine, we’re just like the businesses we serve. Focused, nimble, and ambitious, our unique position ensures our team understands the needs of the businesses we support when dealing with their funding applications.

We’ve been there, we want to help and our people work together to make it happen for your business.

OUR EXECUTIVE TEAM

Alex Daly

Chief Finance & Risk Officer

Adam Ward

General Counsel
CEO & Founder

Joanna Hill

Commercial Director

Tristan Webb

Chief Technology Officer

The Board

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Andrew Mullinger

AskIf Board Member and Founder of Funding Circle
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David Gill

Board Member
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Simon White

Board Member

Strategic Advisory Board

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Chris Lowrie

Strategic Advisory Board
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Simon Cooper

Strategic Advisory Board
A team with hands stacked on top of each
Our mission

Our mission is to foster entrepreneurship and help grow the UK economy. We are a diverse and inclusive team and one of the few female-led Fintechs in the UK. We are committed to supporting businesses from across all communities in the UK and monitor our reach to identify any areas where we can improve diversity amongst our borrowers.

THE ASKIF CULTURE

As a startup, we have had the unique opportunity to create an organisational culture which reflects our guiding mission of helping small businesses grow from the ground up. We have proved it is possible to build a fintech startup, help people who need it most and enjoy our work – all at the same time.

We’re dynamic, fast paced and always evolving but we keep our kindness, integrity and human touch at the core of everything we do. It’s not just about the work itself, at AskIf we know the way we treat our people, our customers and each other will shape us as we grow – and we’re certainly growing!

We’re not a corporate machine, we’re just like the businesses we serve. Focused, nimble and ambitious, our unique position ensures our team understands the needs of the businesses we support, when dealing with their funding applications.

We’ve been there, we want to help and our people work together to make it happen for your business.

A pledge

A female-led fintech startup in the UK

We are one of the only female-led fintech startups in the UK and we champion people from different backgrounds with different skills, attributes and talents. As we grow we will remain committed to diversity and inclusion and will build a team that has this commitment at its heart to ensure we can support a diverse range of UK businesses.

To find out more about working for AskIf contact us today! We’d love to hear from you.

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What our people say about us
We continually ask our team how they’re feeling and how we can improve on how we work