Legal & Privacy

Legal & Privacy


All rights, including copyright and database rights, in Ask If’s website and its contents, are owned by or licensed to Ask Inclusive Finance Ltd, or otherwise used by Ask Inclusive Finance Ltd as permitted by applicable law.

© Copyright 2016-2018 Ask Inclusive Finance Ltd. All rights reserved.

Using our website

Whilst we endeavour to ensure the content of this website is accurate and reliable, use of this website is offered free of charge and on an “as is” and “as available” basis without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

In no event will Ask Inclusive Finance Ltd be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from use or loss of use, data, or profits, whether in action of contract, negligence or other tortious action, arising out of or in connection with the use of the site.

Use of this site constitutes your acceptance of these terms and conditions, which take effect immediately on your first use of the site. Ask Inclusive Finance Ltd reserves the right to change these terms and conditions at any time by posting changes online.

Ask Inclusive Finance Ltd is not responsible or liable for the content of any external websites linked to from this site.

Information we collect

This Policy explains how Ask Inclusive Finance Ltd uses information we collect and how you can limit our use of that data.

  • We do not collect personal information ie. Name, Address, however we do collect your age and interests as detailed in google analytics profiling.
  • We collect information that does not identify you to evaluate our site and ensure that it performs appropriately.

Cookie Policy

This Cookies Policy tells you how cookies work on our website (our website), whether as a guest or a registered user.

Cookies are small text files which are stored on your computer or mobile device when you visit some websites.

They enhance your browsing experience in various ways: remembering your preference settings, displaying relevant content and ensuring pages function as intended.

The main types of cookie

Session cookies:

These only last for the duration of your visit and are deleted when you close your browser. Session cookies are typically used to track your movements between pages and to remember information entered within that session – often aiding website functionality or security.

Persistent cookies:

These are not deleted when you close your browser and will be stored after your visit. Persistent cookies are typically used to store your preferences for future visits and can provide targeted advertising based on your browsing activities and interests.

Please note: each of the categories below contains a combination of both session-based and persistent cookies. Cookies don’t capture any personal information. All information is encrypted for security.

The cookies we use

Strictly necessary cookies:

As the name suggests, these cookies are essential to help you use our website and its features to their full potential. Strictly necessary cookies are not used to gather information about you for marketing or research purposes.

For example, necessary cookies:

·Support our online loan application form.

·Help to keep your information secure e.g. by monitoring the computer you log in from.

Performance cookies:
These cookies collect details about your website activities, e.g. the pages you visited most often. We use this information to assess and improve our website.

For example, performance cookies:

·Provide us with statistics about how customers use our website.

·Help us to identify service improvements.

·Help us to test website designs and personalise content.

Functionality cookies:

These cookies make our website easier to use by remembering choices you’ve made, e.g. visual display settings which make our website more accessible. They help us provide things like video content, or adverts about relevant products and services. We may also use them to test new page designs.

For example, functionality cookies:

· Store your preferences

· Identify you as a registered customer with an AskIf account.

· Monitor and/or record your activities for legal and regulatory purposes.

Below is a list of all the cookies we use, and the function they perform:

session.uuidThis creates the unique universal identifier for each registered client and allows the system to remember and correctly associate any information submitted post registration to that specific user.
tokenAPI access – this authenticates with the API post logging in.
referringRfpUuidThis controls which responsible finance provider a borrower has been matched with and enables that responsible finance provider’s specific branding to be displayed.
referringRfpLogoThis controls the display of the correct responsible finance provider’s logo
_gaGoogle Analytics account identifier – this tracks general non-personally identifiable usage of the site such as page performance and journey flows to enable AskIf to improve the application functionality and user experience.
cookieConsentA flag to indicate when a user has dismissed the cookie policy.

Cookie settings

You can control how cookies are placed on your computer or mobile device by changing your internet browser settings. You can also allow cookies from specific websites by making them ‘Trusted websites’.

You can delete existing cookies from your browser and if you completely disable cookies we won’t gather any further information, but we may still use information we’ve collected in the past.

Please note: if you use multiple internet browsers/computers/mobile devices, you’ll need to update your settings on each in order to disable cookies completely.

Important: restricting cookies could mean you experience difficulty when using some online services. As an example, you may not be able to complete our online application form, as it relies on cookies to deliver critical functionality.

External links

On our websites you may find links to external websites – these are provided for your convenience, but we don’t endorse, guarantee or monitor products, services, or views which they offer or express. Please be aware that these websites should be covered by their own cookie policies.

Want to know more?

To read a guide about cookies from the Interactive Advertising Bureau, visit:

Cookie policy changes

We may change this cookie policy from time to time. When such a change is made, we will post a revised version online. Changes will be effective from the point at which they are posted. It is your responsibility to review this cookie privacy policy periodically so you’re aware of any changes. By using our website you accept this policy and that we may store and access cookies on your device.

This cookie policy was last reviewed in ‍‍‍October 2018.

This cookie policy is published by Ask Inclusive Finance Limited

Registered in England and Wales Company Number 10020883

VAT Registration Number 254817684

Registered Address: Chester House 1-3 Brixton Road London SW9 6DE