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Our Team

Sam’s passion for helping small businesses access the loan funding and support needed to thrive was ignited whilst she was an adviser to Archbishop of Canterbury's Task Group for Responsible Credit and Savings. She is responsible for setting the strategic direction of AskIf and for ensuring it creates value for borrowers, responsible finance providers, investors and shareholders. Sam believes passionately in entrepreneurship and the opportunities that it creates and wants to give businesses the greatest chance of success by ensuring that they and the entrepreneurs standing behind them have the support and access to financial services that will help them make success a reality.

Sam Bamert
CEO and Founder

Jo is an exceptional commercial leader and brings a wealth of experience in project and product management rooted in putting the consumers’ needs at the heart of the solution, a skill she developed over 18+ years in FMCG (holding senior roles at both P&G and KraftHeinz). She has successfully led a broad range of businesses with strong experience in sales, marketing, finance and strategy.  

Since joining AskIf she has built an indepth understanding of SME lending and the needs of borrowers and lending partners servicing this segment of the market. Her management philosophy is rooted in her belief in the power of people, and putting the customer at the heart of all decisions.  

Jo graduated from Cambridge University with a degree in Languages (French & Italian)

Joanna Campbell
Co-Founder and Chief Operating Officer

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Andrew loves businesses and believes the best ones improve people's lives. He mentors and has invested in numerous entrepreneurs. He is also passionate about education, is a governor at School 21 in East London and sits on the board it's multi-academy trust.

Andrew co-founded Funding Circle with two friends and helped grow it from an idea into the largest and fastest growing small business direct lending platform in the world. Andrew built out and led the company’s operations before focusing on risk management. During his time he worked out of and led teams in the London, San Francisco and Berlin offices. At the end of 2015 he hired and handed over the reins to his successor.  

Before founding Funding Circle, Andrew worked at financial services firms specialising in regulatory and risk management.

Andrew has a degree in Mathematics

Andrew Mullinger - Board Advisor

Andrew Mullinger

Board Director‍‍

Simon has comprehensive finance industry experience in 30+ year career working in a range of senior roles in the investment banking, hedge fund and asset management sector.  He has always had a strong interest in technology-driven innovation.

Simon was the COO and CFO of NYSE listed GLG Partners from 2000 until it was acquired by FTSE listed Man Group in 2010 when he became the group COO. He retired in 2014 to pursue a career as an entrepreneur in the Tech sector. Since 2014 he has been involved in several technologies focussed start-ups as a founder advisor, investor or board member.

Simon is currently the President of Axim Global an innovative Customer Experience business.

Simon White
Board Director

Simon White - Board Director

Adam has 25+ years’ experience as a lawyer in banking and financial services, including holding Board, Exco and Senior leadership roles within The Co-operative Bank, Citi Group and Clifford Chance. Adam has substantial Risk, Governance and Transactional experience in addition to setting up and leading in-house legal teams. Adam was also Charity Trustee / Director at Community Links from 2010-14.

Adam took time out to complete a Masters in Social and Cultural Psychology at London School of Economics in 2017, and applied social psychology theory to conduct original research into financial exclusion in society, working with the charity and financial services sectors. This led Adam to joining AskIf in 2018.

Adam Moy

Interim Legal Director

Adam Moy
Sam Bamert - CEO and Founder
Joanna Campbell - Co-Founder and Chief Operating Officer

Nick has a 20+ year background in business lending and project management. He has leadership experience with both mainstream and alternative finance providers (formerly at the Bank of Cyprus and latterly at Newable), experience which is directly relevant to the model for responsible lending that AskIf is delivering to the business community. Passionate about small business whether start-up or established, he believes in addressing market failure through innovation, technology and and creativity.

Nick has two finance related degrees as well as professional qualifications in finance and project management; and has experience as an FCA approved person having established FCA licenses for 3 business lending entities. He has two young boys who keep him on his toes and he volunteers on two school committees in his spare time.

Nick Nicolaou

Product and Operations Director

Nick Nicolaou - Head of Lending
& Compliance

David Gill is Managing Director of the St John’s Innovation Centre in Cambridge. He previously ran the Innovation & Technology Unit at HSBC Bank in London (1997-2004), then served as an executive director of a venture fund focused on early-stage, technology-based investments (2005-08).

Educated at Cambridge, he was called to the Bar by the Middle Temple before working in corporate finance for US and UK banks.

A Sloan Fellow at the Stanford Graduate School of Business in California (2004-05), he is the co-author of numerous publications on innovation, incubation and finance, and a non-executive director of Syndicate Room Ltd.

David Gill

Board Director

David Gill - Boad Advisor

Tristan has been involved with AskIf from the early days and led the build of the AskIf platform from MVP.

Tristan has been delivering software solutions within the finance industry for over 20 years; from helping deliver the UK’s first phone based (WAP) banking app to building a multi-national invoice discounting platform.

With a passion for new technologies and significant experience in start-up and rapid growth businesses, Tris will lead the development of the technology underpinning AskIf to achieve the transformation for SMEs seeking finance and lending partners servicing this segment of the market.

Tristan Webb
Chief Technology Officer

Lyndsey has over 15 years comprehensive risk experience with large financial institutions and she met Sam (AskIf Founder and CEO) whilst they were both working at Barclays, where she rose quickly through the ranks of the risk department gaining valuable experience across a range of disciplines including risk underwriting, policy, governance, portfolio management, Credit Risk Committee chair and Risk Executive Management across Barclays Corporate Banking and Wealth and Investment Management.

Lyndsey brings a wealth of experience and practical ‘can do’ attitude to ensuring AskIf is positioned for success with SMEs, investors, regulators and other key stakeholders.

Lyndsey Hayes
Chief Risk Officer

Lyndsey Hayes - Chief Risk Officer - Ask Inclusive Finance

Carl has worked for 19 years in the social lending sector having gained experience in operations, underwriting, process and system management across consumer and enterprise lending and residential mortgages. Carl was heavily involved in running a government initiative to provide loans to individuals receiving benefits, to enable them to set up their own business.

‍‍‍Carl deeply understands the needs of borrowers and lenders alike in this segment of the market.

Carl Dixon

Credit Officer

Prior to starting AskIf Sam worked for 20+ years in the financial services industry, largely at Barclays Investment Bank and then leading the lending business of Barclays Wealth and Investment Management. She has a proven record of leading business and change management programmes across a variety of departments within the bank.

Sam graduated from Oxford University with an MA (hons) in Mathematics

Advisory Boards

Learn more about our Strategic and Industry Advisory Boards >